Then came the 2008 global financial crisis. The client I had relied on most ended our relationship, and from that point forward, I found myself struggling simply to earn enough day-to-day income to survive.

Even so, I never gave up on the dream of bringing my own services to the world. I continued creating prototypes and testing countless ideas, but none of them succeeded.

Then, in 2011, the Great East Japan Earthquake struck. Many services and businesses across the Tokyo metropolitan area came to a sudden halt. Every project I had been working on was effectively reset to zero, leaving me only with uncollectible receivables.

I began to question why nothing was working. Realizing the limits of trying to do everything alone, I joined a major consulting firm and later pursued an MBA to formally study business and management.

Looking back, I realized that the ideas I had once pursued were not actually bad ideas at all. What I lacked was everything around those ideas.

Connections with people. Cash management. Solid promotion and execution. And above all, the business story that connects everything together.

The world is filled with ideas born from even the smallest conversations — ideas that could make many people happier if properly realized.

That is why I became determined to build a service capable of turning such ideas into reality, one after another.